Tips and Tricks all SEO Companies should use
There are certain tricks that a lot of SEO company’s use, whether they are big or small. There are some tricks that everyone knows or has learned but maybe just forgotten. Even the smallest trick can make a big difference. Here we have some tricks that might work for you in accomplishing a more successful SEO company.
Always remember to check and review your most frequently linked pages. There are many ways to do this but the easiest way that I have found is to use a program like Open Site Explorer. With this tool you are able to check which links still work or have a lot of traffic (but not too much) or you may even find that there was a link that went viral last year and now just has a 404 code displayed. If you see this then delete this link as soon as possible because it could cause a drop in page rank. You might also find that there may be a link that may need permanent redirection due to it receive heavy amounts of traffic. Not good for seo if you don't get rid of it or redirect the traffic to somewhere else.
Spend some time in checking whether or not you have duplicate title elements. Duplicate title elements are a bad thing do not work in your favor. But there is an easy way to fix this using Google Webmaster Tools or a similar program. This tools helps you identify problems such as keyword cannibalization, bad title element structure or even duplicate pages. Review this with the Google tool is very quick and easy and you might be able to resolve the problem in a matter of 10min. It will tell you whether you would need to spend some time with creating redirects or keyword structure or so on or so worth.
Do not forget to review and check where your links are actually going, this goes for any site wide link. Check your links in the footer, breadcrumb, or main text that they don’t have those irritating default pages like example: …../index.html. If you have any of these links they should always be redirected to our main or absolute page. All links should be revised to target the absolute page. By doing this you are able to clean up any unnecessarily bad links or defects across your web site.
Make use of Bing or Google local listings. This is quite an easy trick. It does not take you long to verify these listing but it is important because as the increase for off-site listings grows, it’s important that you own them. It shows the search engines that you have controls over all of your external profiles and this works in your favour.
Remember that there is sometimes no need for you to hire a seo company. Taking 20 minutes out of your day to do this is not a lot at all.
Always remember to check and review your most frequently linked pages. There are many ways to do this but the easiest way that I have found is to use a program like Open Site Explorer. With this tool you are able to check which links still work or have a lot of traffic (but not too much) or you may even find that there was a link that went viral last year and now just has a 404 code displayed. If you see this then delete this link as soon as possible because it could cause a drop in page rank. You might also find that there may be a link that may need permanent redirection due to it receive heavy amounts of traffic. Not good for seo if you don't get rid of it or redirect the traffic to somewhere else.
Spend some time in checking whether or not you have duplicate title elements. Duplicate title elements are a bad thing do not work in your favor. But there is an easy way to fix this using Google Webmaster Tools or a similar program. This tools helps you identify problems such as keyword cannibalization, bad title element structure or even duplicate pages. Review this with the Google tool is very quick and easy and you might be able to resolve the problem in a matter of 10min. It will tell you whether you would need to spend some time with creating redirects or keyword structure or so on or so worth.
Do not forget to review and check where your links are actually going, this goes for any site wide link. Check your links in the footer, breadcrumb, or main text that they don’t have those irritating default pages like example: …../index.html. If you have any of these links they should always be redirected to our main or absolute page. All links should be revised to target the absolute page. By doing this you are able to clean up any unnecessarily bad links or defects across your web site.
Make use of Bing or Google local listings. This is quite an easy trick. It does not take you long to verify these listing but it is important because as the increase for off-site listings grows, it’s important that you own them. It shows the search engines that you have controls over all of your external profiles and this works in your favour.
Remember that there is sometimes no need for you to hire a seo company. Taking 20 minutes out of your day to do this is not a lot at all.