SEO optimization at its very greatest
I have written many pages on the importance of search engine optimization or SEO. There are so many different things that you can do to enhance the rankings of your page but choosing the right one, can sometimes be a daunting task. But there are a few tips or tweaks that you can do on a daily basis using SEO to enhance your rankings. This page was created for you to better understand the workings of the many SEO techniques.
Make sure to build up your authority
When Google launched in 1998, they factored a new algorithm into their elements in the search engines and this was namely, your authority. What this means is, your authority is measured by the number of high quality in bound links that you have coming into your site from other web sites.
Google was one of the first search engines to implement the way in which the search engines operate. SEO experts know this very well. Google was the very first search engine to make it easier for the search engines to understand how the web sites are linked. The way they did was by measuring for example e the amount of inbound links you have to your site via other sites with similar content, using keywords in theory anchor text. The more that you have the more authority the receiving site will get.
Having said this, the system is not fool proof. For example, if you type in “click here” into the search engines search bar then the number one site that will come up is that for adobe acrobat reader. The reason that adobe acrobat reader comes up is not because it has been SEO optimized to be there but rather because of the fact that so many people have linked to it instead, using “click here” in their anchor text. It is mainly linked to the adobe acrobat readers download page. This means that not only does have your site need to have a high number of inbound links but also needs to have the appropriate keywords in you anchor text if you want those links to gain you higher rankings on the search results.
The way that Google measures the amount of authority that your page has is by using Page-Rank. This is in the measurement of one to ten, with ten being the highest obviously. SEO experts soon figured out that if they linked to a page that already had a high page rank then their one site would automatically get a better page ranking because some of the “juice” was passed along with them.
I have not even tipped the iceberg of information that I have for you, so if you have found this page insightful then please visit me on one of my other pages.