Ins and Outs of Emarketing via SEO
Nobody wants a Seo campaign to fail but like any other business plan it may not work out as you have planned. There is just certain mistakes that you need to look out for when you host a seo campaign. Some search engines optimization mistakes may seem innocent enough but SEO is all about achieving motion. So if a mistake is made early in the seo campaign then it can create major problems at the end. So whatever you do when you do a please read though the following problems so that you can avoid it in future of a Seo company.
Search Engine Optimizing for a not so good-looking website
The website needs to be able to sell the product or service. If the website looks bad or has a confusing navigation and there is no clear to action calls then you know it’s a bad website. Before you start your campaign you need to look at the website. Will it sell? If not then is it worth the effort. Will the website owner need to redo the whole website.
Not do your SEO Keyword research
If you are providing a SEO service then you most probably already understand that you need to do keyword research. Some SEO companies tend think they know already what people will search for on the search engines. If you use the wrong keywords, you will either get the wrong visitors or you will not get enough visitors to make the website profitable. The wrong visitors will not convert in any sales.
Useless link building
Some seo services will promise the owner that we will provide thousands of links to the site in no time. This is what we call “Greedy Link Building”. These links are usually of low value and with newest google updates will actually make your site go down in the rankings.
Google has mentioned openly that they tend to go for links that are of high value instead many low quantity links.
Poor content
We have all heard the saying “Content is King”. Any site without content will have great difficulty to get high on any searches. No Content to optimize. That said no any content will do. Content needs to good, readable and should be about a specific subject or keyword. You can publish thousands of pages of low value content that is ambiguously interrelated to the websites industry, just to get some links will finally boomerang.
Forgetting about social media
We see a big trend among seo people that tend to ignore social media. SEO and social media goes hand in hand. Social media in the last year has probably become the most important seo signal for ranking. Visit our Contact us page for more information
Search Engine Optimizing for a not so good-looking website
The website needs to be able to sell the product or service. If the website looks bad or has a confusing navigation and there is no clear to action calls then you know it’s a bad website. Before you start your campaign you need to look at the website. Will it sell? If not then is it worth the effort. Will the website owner need to redo the whole website.
Not do your SEO Keyword research
If you are providing a SEO service then you most probably already understand that you need to do keyword research. Some SEO companies tend think they know already what people will search for on the search engines. If you use the wrong keywords, you will either get the wrong visitors or you will not get enough visitors to make the website profitable. The wrong visitors will not convert in any sales.
Useless link building
Some seo services will promise the owner that we will provide thousands of links to the site in no time. This is what we call “Greedy Link Building”. These links are usually of low value and with newest google updates will actually make your site go down in the rankings.
Google has mentioned openly that they tend to go for links that are of high value instead many low quantity links.
Poor content
We have all heard the saying “Content is King”. Any site without content will have great difficulty to get high on any searches. No Content to optimize. That said no any content will do. Content needs to good, readable and should be about a specific subject or keyword. You can publish thousands of pages of low value content that is ambiguously interrelated to the websites industry, just to get some links will finally boomerang.
Forgetting about social media
We see a big trend among seo people that tend to ignore social media. SEO and social media goes hand in hand. Social media in the last year has probably become the most important seo signal for ranking. Visit our Contact us page for more information